A highly flexible, contextual brand design that can dial in its visual complexity as the situation demands.
DRKE, the strategy & innovation consultancy founded by Katie Dreke, understands brands as a nervous system, that is alive and reactive.
To reflect this and explore it even further, we developed a brand design that is highly flexible. It is meant to adapt and evolve based on the context in which it operates.
Visual Identity, Collateral Design, Website Design, Brand Guidelines
The DRKE logo is the arrangement of four symbols, that represent
the brand’s four letters D, R, K & E. It exists as every possible combination of every possible symbol at once: The Quantum State.
Once it is observed, it collapses into a concrete, tangible state.
How easily the logo can be deciphered depends on its context. If there is little to no context that identifies the brand (name or other brand codes), it is decodable on its own. If the context is obvious, the symbols can be anything.
The Quantum state (not observed) vs. the collapsed state (observed)
The wordmark is built on a similar flexible system as the logo. DRKE can have a variety of meanings.
The brand name can be assembled either through hand picked selections or with the help of a generator.
Diagrams that illustrate themes that are important in the work of DRKE.
Shirt design for the 3 years anniversary of DRKE that was gifted to clients, partners and friends.
A highly flexible, contextual brand design that can dial in its visual complexity as the situation demands.
DRKE, the strategy & innovation consultancy founded by Katie Dreke, understands brands as a nervous system, that is alive and reactive.
To reflect this and explore it even further, we developed a brand design that is highly flexible. It is meant to adapt and evolve based on the context in which it operates.
Visual Identity, Collateral Design, Website Design, Brand Guidelines
The DRKE logo is the arrangement of four symbols, that represent
the brand’s four letters D, R, K & E. It exists as every possible combination of every possible symbol at once: The Quantum State.
Once it is observed, it collapses into a concrete, tangible state.
How easily the logo can be deciphered depends on its context. If there is little to no context that identifies the brand (name or other brand codes), it is decodable on its own. If the context is obvious, the symbols can be anything.
The Quantum state (not observed) vs. the collapsed state (observed)
The wordmark is built on a similar flexible system as the logo. DRKE can have a variety of meanings.
The brand name can be assembled either through hand picked selections or with the help of a generator.
Diagrams that visualize themes that are important in the work of DRKE.
Shirt design for the 3 years anniversary of DRKE that was gifted to clients, partners and friends.